White Papers


Market Research to Help Grow Your Institution.

Free Checking: Still The Right Path For Your Credit Union?New!

Of course your credit union offers free checking.  It’s a staple of what makes you, well, you.  Is it the member draw it once was?  Evidence points to free checking becoming a less “sticky” program, with the rise of fin-techs and other options for your members.  In fact, research shows your members are willing to pay (not a typo!) for value-added benefits.  Together, we will dive into what checking meant, means, and could become for credit unions.  And, get a special look at a possible solution moving forward.

Community Banks: Click HERE for the Free or Value Checking White Paper.

Managing Your Auto Loan Portfolio Risk

Many credit unions are completing back-to-back years of record auto lending.  Yet, even with the most conservative underwriting, and unknown to most credit unions, recent changes within the industry may be causing a significant portion of your credit union’s portfolio to be underwater! Here’s just a few warning signs: 100% LTV may not actually be 100% LTV; GAP claims are up over 50% in just one year; depreciation rates on certain classes of cars have doubled.  Learn how you can spot these potential issues and prevent losses to both your credit union and members.

Member Acquisition & Auto Loans

Only 20% of your members will ever be profitable.  On average, lifetime income per member is only $140, yet it costs $442 to acquire them! Change the numbers with targeted member acquisition.  But how to reach these desired new members?  Auto lending is often called the “bread and butter” of the credit union industry, with over 17% market penetration.  You can use this area as your “carrot” for encouraging profitable member growth. Follow along with our independent industry surveys and pertinent statistics to learn how your credit union can grow sustainably.

Online Car Buying Service

How many people begin their car-buying process online?  Enough that ignoring it can be a costly oversight.  With Millenial buyers ever-connected to their computers and mobile devices, meeting them in their preferred environment can reap great rewards, potentially a lifetime member.  Also, did you know that Baby Boomers are the largest car-buying group?  Read how other CU executives have tailored their marketing to fit these trends, and see how your auto buying strategies compare to industry leaders.

Indirect Borrower Conversion

“Over the next 10 years, credit unions involved with indirect auto lending will miss out on over $5,538,424,000 in potential income.” – Is your institution part of that group?  Or will you take bold steps to on-board those non-engaged members?  This white paper explores the state of affairs for indirect borrowing and presents exclusive insights from a large group of credit union executives facing the same challenges as you.  Learn from the trail-blazers and evaluate strategies to expand (or launch) your own indirect conversion programs.

All white papers developed and published by GreenProfit Solutions, Inc.